Good salespeople research every prospect. Busy salespeople research the first three, then wing it. By Friday the calendar wins and everyone walks in blind.
What it does
Paste a company’s website into a form. The workflow fetches the site and AI reads it like an analyst: what they sell, who they serve, what size they look like, and where their process is probably leaking. It writes a one-page brief into a doc, ending with three concrete talking points, and sends you the link. About 40 seconds, start to finish.
The rule that keeps it useful: the brief only states what the company’s own site supports. Where the site is silent, the brief says “not visible on site” instead of inventing plausible-sounding facts. A wrong brief is worse than no brief; you would walk in confident and wrong.
How it works
A form trigger takes the URL. The site gets fetched and stripped to text, the AI step returns structured findings under the no-guessing rule, and a Docs step lays them into a clean template. It is a deliberately small version of the multi-source research engine I run for my own outreach; one source keeps it fast enough to run between calls.
Setup
- Import the workflow file into your n8n instance.
- Connect an AI provider key.
- Connect Google Docs and pick the folder where briefs should land.
- Open the workflow's form link, paste any company URL, and read your first brief.
- Tune the analyst prompt to ask about the things your sales calls actually need.
The template runs on n8n, any recent version, cloud or self-hosted. Every place that needs one of your accounts is marked with a note inside the workflow.
Get the workflow
Rather have this running in your business without touching a single node? That is the actual job. Write to hello@nurho.net or start with the ROI calculator to see if it is even worth automating.